Brief
The brief is where you tell Majico what you’re building. We use it to research your niche and draft your brand story.
What to fill in
- Product name — The name of your product or company. We use it in the brand story and guidelines.
- One-liner — A short description of what your product does and for whom. It keeps the rest of the flow focused.
- Audience — Who you’re building for (e.g. developers, small teams, solo founders). This shapes tone and positioning.
- Niche keywords — A few terms that describe your space (e.g. “task management”, “API monitoring”). We use these to research competitors and positioning.
Why each field helps
Each field feeds into the next step: niche research, archetype suggestions, and the brand story. The more specific you are, the more relevant the results.
What happens when you submit
Once you submit the brief, we start niche research in the background. You’ll see a short summary, archetype options, and a draft brand story on the Brand profile step. You can edit any of that before moving on to logos.
Next: Brand profile (niche) — refine your research and story.