Create your first brand

Here’s the path from zero to a full set of guidelines.

1. Sign in

Sign in  so we can save your project and let you come back later.

2. New project

Open the Flow and create a new project (or pick one from the sidebar). Each project has its own brief, research, and guidelines.

3. Brief

Tell us what you’re building: product name, one-liner, audience, and niche keywords. When you submit, we start researching your space.

4. Brand profile (niche)

Review the niche summary, choose archetypes and tone, and tweak the brand story. Then continue to logos.

5. Logos

Generate logo options, shortlist favorites, or upload your own. Pick one to use in your guidelines.

6. Guidelines preview

Preview your brand system (colors, fonts, logo, story). When you’re happy, open the full guidelines.

7. Open guidelines

Your guidelines live at a permanent link. You can share it, switch between logos and palettes, and (on Pro) export assets for development.

Next: Read the Brief step in detail, or jump to Brand profile, Logos, or Guidelines preview.