Brand flow

The brand flow has four steps after you’ve created a project and filled the brief.

1. Brief — Product name, one-liner, audience, niche keywords. We use this to start research.
2. Brand profile (niche) — Niche summary, archetypes, brand story, and (Pro) competitors. Tweak and continue.
3. Logos — Generate options, shortlist favorites, or upload your own. Pick one for guidelines.
4. Guidelines preview — Preview colors, fonts, logo, story. Open the full guidelines when ready.

For a quick walkthrough from sign-in to guidelines, see Create your first brand.

Brand Studio board

When you open a project, the Brand Studio editor uses an infinite canvas for flows and artifacts. For pan, zoom, Space + drag, and related shortcuts, see Studio canvas — shortcuts and controls.